Smell has special ability to arouse emotions; for example, we attain some kind of smell as a part of a memory, and that smell activates reminding some kind of images. Technology hasn't developed to the level of making or modifying smells, yet recently quite a few cinemas started 4D multiplexes. Smells combinated with visualls would enhance the effect of entertainment, and I believe that there is much to be exploited in this kind of area.
된장(Dwen-jang), 홍어(Hong-uh), 김치(Kimchi), 젓갈(Jut-gal)....What do they have in common? They are all fermented foods, which has nasy smells. Especially, Koreans have many cuisines that has stinking smells. Why do they like it?
Note that smell is also used to sexually attract people. For example, men in 18th century of England put a handkerchief in their armpit, danced for an hour to sweat, and put out the handkerchief to let their body odor to emit out. All smell that has to be related to seuxual meanings have in common that it is a smell from protiens. This might explain the reason why people in the world as well as Koreans love such fermented foods; in fact, most of the smell of it is the result of decayed proteins.
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